![]() "Occupancy rates for multiplexes have been dismal in July and August in the range of 18-19 percent due to consistent failure in content. He added that this will be the lowest box office collection for Hindi films since Q1 FY17. While the film and exhibition industry is betting on Brahmastra, Hindi box office business is estimated to drop 45 percent versus pre-COVID levels to Rs 500 crore in Q2 FY23, said Taurani. ![]() Dubbed language collection for Brahmastra may be in the range of 15-20 percent of its overall net box office," said Karan Taurani, senior vice-president, Elara Capital. "The film will get strong support from regional markets as it has been dubbed in multiple languages (Hindi, Tamil, Telugu, Malayalam and Kannada) and is a scientific-fiction (sci-fi) film. If the film is good and has likeability amongst audiences, it will get footfalls post the first day as well."īrahmastra's lifetime business is estimated to be in the range of Rs 130-200 crore. "If the campaign is good and audiences like the trailer, songs then they will come to watch the film on the first day itself. He added that boycott calls do not impact the business of any film in the long run. One can say that the social media chatter has not had an impact on its opening day," said Gautam Jain, Partner, Ormax Media. It is currently tracking at a first day box office of Rs 23.3 crore in Hindi language. This appeal is among the highest for a Hindi film post pandemic. " Brahmastra has an appeal (intention to watch in theatre) of 76 percent which means that 76 percent audiences are interested to watch the film in theatre. The Ranbir Kapoor-starrer Brahmastra has pocketed Rs 6 crore worth of business so far from advance bookings from top multiplex chains, said Nahta. He pointed out that top multiplex chains including PVR, INOX and Cinepolis had sold around 92,000 tickets in advances for Bollywood's successful venture Bhool Bhulaiyaa 2 starring Kartik Aaryan that earned around Rs 185 crore at the box office. Puri said that Brahmastra, for instance, has seen strong advance bookings despite all the boycott hashtags on social media.Īccording to film trade analyst Komal Nahta, PVR has sold around 92,000 tickets of Brahmastra in advance bookings and expects the number to touch one lakh from one cinema chain. A call for action on a social media platform is unlikely to change that connect." But films don't run because the audience cannot connect with the content. "Then they (boycott calls) can be harmful. He added that social media sometimes can become the place that other mainstream media pick stories and narratives up from. Most of the audience isn't privy to these boycott conversations." People will go and see content if they think it is engaging enough. The effect of these kinds of things is hugely overstated and overestimated. ![]() "However, we must understand that social media is just a small segment of the population. Rahul Puri, MD, Mukta A2 Cinemas said that anytime one sees such a situation (boycott calls) there is an initial concern. You’re directly competing with them to win your cine goer’s attention," he said. They’re exposed to a lot of regional cinema, world cinema and award-winning originals. Thanks to prolonged exposure to OTT (over the top platforms) during long lock downs, the audiences have evolved. "Pre-Pandemic, one could get away with mediocre content. The negative social media chatter does impact box office business and it is a matter of concern for producers, artistes, however the elephant in the room is the content offering, said Chabbria. Both releases had recorded low occupancy in the range of 20-25 percent. ![]() The Aamir Khan-starrer had witnessed an estimated 40 percent drop in collections on second day of release, Raksha Bandhan had a 30 percent drop in its collections. Laal Singh Chaddha and Raksha Bandhan had low openings at Rs 11.58 crore and Rs 8 crore, respectively. Unlocking opportunities in Metal and Mining. #Boycott advance auto parts series#Interview Series Business In The Week Ahead. ![]()
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